Established in 2010 by Gadi Mizrahi, also known as Baby Prince, Double Standard is an off-shoot of the illustrious and ground-breaking Wolf + Lamb imprint, and has become a second home for the movement’s future-facing brand of funked up deep house jams after the daddy imprint spawned a whole new generation of slower grooves for an alternative kind of dancefloor burn. Like a devoted father, the label is proudly immersed in a family of artists, watching them evolve to produce some of the most distinctively deep and seductively funky music around.
Down to Gadi's precise and passionate A & R skills, and the tight knit support of close compatriots such as partner in Wolf + Lamb, Zev, the label crops the cream of raw talent that comprises the Marcy All-Stars collective named after the Brooklyn hotel/club/creative hub where it all began. With releases spanning the phenomenal funk of Soul Clap, the avant-electronica of Nicolas Jaar, and exquisite skill of Greg Paulus and Deniz Kurtel as well as Benoit & Sergio, Slow Hands, Double Hill and the burning talent of Voices Of Black, Tanner Ross and Gadi Mizrahi himself, the label has always been unafraid to experiment with raw deep sounds.
An extension of Wolf + Lamb, famously fusing electronic funk with R&B, techno and even hip-hop influences, Double Standard releases still retain an identity of their own - original and diverse, encompassing a range of moods and atmospheres and flirting between deep bass outer space music and smokey laid-back grooves. The Double Standard back catalogue depicts a label with a crystal clear artistic vision without boundaries and clearly always on the quest for your next favourite record.