In two years Never say Die Records have advanced as one of the leading portals for bass music. Created to nourish and develop a sound that it's makers, Tommy Dash and Nick Sadler are passionate about, Never Say die have fast become trailblazer's to the music belonging to a thriving and vastly expanding bass culture.
Releases have come from frontiers including the Freestlyers, Foreign Beggars, Noisia, Skrillex, Flux Pavilion, High Rankin, Pirate Soundsystem, Zomboy, Dodge & Fuski, 501 and SkisM with the released tracks featuring on numerous hit international dance compilations, and each gaining props from the nations airwaves with BBC Radio 1, 1extra, BBC 6, Kiss 100, Capital FM and the like pushing the labels sounds. Never Say Die are far from unacquainted with No.1’s on the underground Beatport Chart and have clocked over 26 million views on YouTube, a number that continues to grow with each release.
Born in the midst of an exciting time for a genre that still has much to offer, Never Say Die Records are firm in the deliverance of a high standard of music, confirming the labels position within bass music through a nod from Rock Sound Magazine in October 2011 after naming the label as one of the four major players on the scene.
Relationships with industry protagonists such as UKF, Ministry of Sound and further brands have reinforced Never Say Die's amplifying position as leaders in bass music, offering the label and it's artists a steadfast future.