Folowing the series of party events named "Tech Art", Miche & Mirzinho start the label back in 2007.
The goal was to get their own production out via digital releases but also to get the biger names onboard acompanied with young and upcoming producers at that time.
The sound that defines the label is hardgroove, funky, groovy and tribal techno, the perferd style of music by Miche & Mirzinho.