VELO, a leading nicotine pouch brand, will host Mocktoberfest - McLaren Racing’s official virtual afterparty at this weekend’s Eifel Grand Prix. The event celebrates VELO’s global partnership with McLaren Racing, bringing together music and racing fans as companies continue to adapt to the new global environment.
The afterparty on German soil will feature performances from globally renowned DJ Oliver Heldens and Purple Disco Machine. Heldens will deliver a high-octane set taking inspiration from the exhilarating thrill of a hot lap experience at the Nürburgring Nordschleife circuit with VELO, plus discussion with F1 legend and former McLaren Racing driver Mika Häkkinen. DJ duo Stanton Warriors will open the party with a bespoke track inspired by the VELO x McLaren partnership.
The Mocktoberfest afterparty is the second of its kind from VELO following the hosting of the official afterparty of McLaren’s ‘HomeFest’ for the Silverstone Grand Prix in August. It will be streamed on VELO's YouTube channel at 4PM BST after the Eifel Grand Prix on Sunday 11 October. The afterparty concludes a week-long line up of activities from VELO including Oliver Helden’s hot lap experience, the creation of a bespoke track by Stanton Warriors and fan competitions.