Diamonds are made in rough and dismal conditions...
Diamonds are made in rough and dismal conditions. Jade Reed is one such diamond discovered in the heart of the Midwest in Iowa, USA. Jade frequented local underground parties that instilled in him a deep love and admiration for driving beats and pulsating bass lines that compelled crowds to dance past the early morning hours. He pursued this love and admiration by assisting with or performing at local parties such as Sub Sonic Social and the 515 Alive Music Festival. Jade's studio partner and fellow techno rancher, Mustafa Avdic, first came to light within the underground music culture through recognition of his own remixes & music production released on various reputable record labels. 2007 was a year of good omens to come for Mustafa as his co-produced tune, Oktave Jumper, (remixed by Woody McBride), was hand-picked by none other than the living legend, Dave Clarke, for his 'I Love Techno' compilation. Mustafa continued to establish his musical love affair as the co-owner of his record label, Solar Cathedral Recordings. Since then, Mustafa has been responsible for a series of music releases as well as an extensive touring calendar that has seen him tear up clubs and festivals all over the world.
Opening a new chapter of musical journey, Jade Reed and Mustafa Avdic merged their musical passions to form a comical collaboration known as 'Cloudy With A Chance Of Techno'. Make no mistake: The music behind the whimsical name is a testament to their personalities on the dance floor, and to their expertise in decimating dance floors with giant bass-laden meatballs of shredding techno. Their forays into the music studio provide them with a means to forge dance floor artillery that is constructed with sinister moods and strapped together by dark, driving percussion. This is further laced with haunting vocals and ominous atmospherics in order to convey a madness that compels one to let it all go and dance.
As of late, Jade & Mustafa have focused on event promotion and their production company, Ekvilibrium. Jade and Mustafa are equally responsible for assembling some of the largest private sound systems in the Des Moines area of Iowa. They continue to organize energetic music events presenting music that is not found or heard easily in many parts of the world. Their debut album was recently released on Aerotek Recordings. A follow-up project on A Squared Muzik is due soon, and many others to come. These two diamonds in the rough, from the heartland of America, are on a mission to share their musical passions and inspirations with the world. Are you along for the ride?